Priya Haji is featured on Season two of Trep Life, an Inc.com original series exploring the life of an entrepreneur. The series is produced by SVN member Malachi Leopold.
SaveUp was born out of the recession. Americans were and still are dealing with some hefty financial problems, and I knew there had to be an innovative way to use technology and business to help solve them.
My co-founder Sammy Shreibati and I came across behavioral economics research on the success of prize-linked savings and lottery bonds outside of the US. We also studied the way that gamification and new technology interaction have changed the way people interact with almost everything.
With SaveUp, we’ve taken that research and adapted it to become a new way to reward Americans for good financial choices, like saving money and reducing debt. SaveUp is free to any American and can be used with any financial institution. Users register their financial accounts, earn credits for saving money and paying off debt, and use those credits to play for prizes in a fun, daily game of merchant funded sweepstakes including a $2 million jackpot, travel, electronics and scholarships.
The most amazing part is that it’s working—SaveUp users report that the program helps them save more, pay off debt faster, and stay motivated as they work towards their financial goals. Since we launched SaveUp in 2011, our users have rebuilt over $1 billion in assets—and that number is growing every day.
The next challenge we face is sharing SaveUp with millions of Americans to build better financial habits and achieve their financial goals in surprisingly fun way.
I really enjoyed sharing our journey in the Trep Life series. They captured the real challenges of building the venture, and at the same time becoming a mom. I hope this video can inspire other women and other social entrepreneurs to jump across the line and dive in to try to solve big problems in new ways.
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