Creativity is that seemingly elusive and desirable quality associated with the ability to think and act outside the box and bring into existence something new and beneficial. The new thing could be a product, a service, a solution, a work of art or a way of being. We do not necessarily need a survey to tell us we need creativity given the challenges and constraints we are confronted with today. It is obvious we need the ability to adapt, to come up with new ways of being and acting, because our significant challenges are not going away and intuitively, we know nothing is impossible. As Einstein said, “We need new thinking to address the significant challenges we face”. Organizations and institutions need to be innovative and that requires individuals to be creative.
The good news about creativity is that it isn’t a quality we need to create but a quality inherent in each of us, which we are either nurturing or starving. Cleaners go into spaces not to introduce anything new, but to expose inherent beauty by removing dirt.
At Zenith Cleaning, we defined cleaning as “the process of removing dirt from any space, surface, object or subject thereby revealing beauty, potential, truth and sacredness.”
The cleaning mindset works on the premise that the beauty we desire is already here, where we need it. Our task is to unveil it!. Creativity already exists in organizations because it already exists in individuals. Our task is to allow it to thrive, to allow it to flourish by removing what blocks it. Every human being is naturally creative when they have the freedom to express their true selves.
Nurturing creativity within organizations requires identifying and removing whatever impedes creativity in individuals. One impediment to creativity is lack of space-time “oasis” where our minds have the freedom to wander outside of our routine, to observe and ponder, as the actor/comedian John Cleese observed. Organizations like Google provide employees free time and mindfulness training in order to remove this impediment. Another impediment is our tendency to confine ourselves to or define ourselves by our titles, roles and functions, which we need as they provide stability in organizations. Trading places again and again can help to nurture creativity because breaking your regular pattern forces you in a good way to think new thoughts and awaken dormant potentialities. Trading places allows you to experience the beginner’s mind as Deb Nelson, SVN‘s Executive Director experienced when she flew down to Montreal to spend 3 days cleaning in our Cleaning as Practice program.
Cleaning as Practice
At Zenith Cleaning, we decided to step out of the box and introduce light duty cleaning to individuals and organizations as a way to break our regular patterns and step outside of our titles, roles and functions again and again. The idea is simple: invite people far removed from the world of cleaning to participate in cleaning individually or as a team, guided by those who do cleaning more regularly and get everyone from Janitor to CEO reflecting on and sharing their experience. This can be tried in any organization but should be entirely voluntary and can be tried with a few people before making it an ongoing or organization-wide practice.
This approach invites everyone to step out of their comfort zones and set aside their titles, roles and functions which only help to starve creativity and keep us in the box, away from the magic. The Janitor’s role and function changes for a while and the employees’ and managers’ roles are also flipped so everyone has to “think originally” as CEO Julian Giacomelli of Crudessence observed when he participated in our program.
Reflection and sharing are allowed to happen formally or informally before, during and after the experience. Everyone returns to their normal routines but are likely to wear their titles differently. However, just like cleaning needs to happen again and again because dust and dirt do not need our invitation to settle, we need to step out of our roles and set aside our titles again and again to remind ourselves that we are bigger than our titles, roles and functions.
The beauty of this approach is that creativity becomes not an end result but a by-product of a different way of being and functioning. The aim is that cleaning becomes the idea of unveiling beauty and potential in individuals and relationships. Cleaning becomes a mindset and deep metaphor for transformation and not just a chore around which we have created stigmas and put ourselves in boxes that limit our potential as individuals and organizations.
Talk to us
If you would like to try this out or need guidance, feel free to talk to us at Zenith Cleaners. We have been practicing and studying cleaning and its relationship to creativity, mindfulness, culture and many universal principles and subjects for many years. We have invited consultants, lawyers, students, executives and teams to clean and have observed the positive effect. We are also privileged to work with a number of outside-the-box consultants and coaches in mindfulness, applied improvisation and organizational culture.